Arch 35 Marketing & CLNCHR

Aberdeen-based marketing agency Arch 35 has been appointed by CLNCHR, a growing electrolyte company founded by Rhys Whyte. The partnership was confirmed in March 2025, with Arch 35 set to support CLNCHR’s growth and brand development across digital channels.

CLNCHR offers a high-performance hydration product designed for both combat sports athletes and everyday consumers. As part of the agreement, Arch 35 will manage content creation, social media strategy, and brand awareness campaigns aimed at broadening the brand’s reach both locally and beyond.

Founder of CLNCHR, Rhys Whyte, launched the company with the vision of delivering clean, effective hydration tailored to those with high physical demands. With Arch 35’s support, CLNCHR aims to amplify its messaging, connect with new audiences, and increase its visibility within the wellness and fitness space.

Co-Founder & Managing Director, Darren Cadger, said:
“CLNCHR is an exciting, forward-thinking brand with a unique product and strong roots in Aberdeen. We’re thrilled to help bring their story to more people and contribute to their growth in a competitive market.”

This collaboration represents Arch 35’s growing footprint in the health and performance sector, as well as its continued commitment to supporting early-stage Scottish businesses.